Creativity Summary

Technology helps creativity occur by creating the resources needed to do it easily. For example in our trailer we use digital cameras which makes it easier than it would have been before when only analogue cameras were around. The connection of ideas through technology / social media allows for individuals to link their ideas and then build on them together. For example our group uses whatsapp to connect ideas and other social media and the internet to take on ideas that have been made or people want to make. Our blog is also a use of technology which helps hold it on a platform in which others can see. They could also take ideas from this. Re-imaging film ideas is a way of creating new and more complex pieces that the audience will like from preexisting text and film. Away of doing this is taking scenes or ideas from them and then re-arranging the storyline to fit your idea – which makes it individualistic (which is what creativity is shown to be).An example from our work is the trailer research in which we sourced ideas from films to apply to our trailer. We used character tropes such as: the dumb blonde, the jock, the nerd etc. And monster horrors such as Jaws – in which we stated the reasoning for using it as our monster would be a walking weapon. Creativity does not need to be original. Using the idea from the previous paragraph, you can create using the conventions but have no creativity. You can do this by using canon typical violence and stock scenes and characters. For our trailer, we are using stock scenes in typically isolated environments to both show it’s a horror and to take out the small parts of creativity. For example – the teen victims running through the woods being pursued by the antagonist. Another example of using older ideas without originality is the monster itself – as it is a combination of already existing things – bird talons, shark teeth, humanoid form. This shows that it’s not original and instead a connection of ideas. Production itself can be productive as whatever is made at the end is something that only you have made (so it’s indivisual). Another way of defining this is that anything that is created did not exist before and was in fact created. My example is our group magazine drafting and trailer ideas. This is as while it may be a connection of ideas that might not all be mine, I have arranged it to how I believe it should look in the end. As it has been re arranged it is creative. I have developed from last year as a postmodern media producer as I have begun to implement technology that I have not used before and would not have been used in the past. I have used editing and photomanipulation techniques to further explore the ideas that I have put forward. As a postmodern media producer I have learned to use the work that I have done before and improve on it by adding more from other conventional horrors.