Media A2

Conventions are followed as they allow for the audience to understand what genre or type of media a piece is. They can however be subverted or the conventions can be changed slightly while still recognizable; for example, a boost could be shaped like a circle or square, but if the intended meaning is shown (in this example a form of advertisement) then the use of convention is successful. I have learnt from the past two years that semiotics is different in each genre and how to adjust to them. In AS my focus was music magazines in a genre of our choice, to create the magazine I used References from real media texts or RMT. One of the ones that I used was NME – this was due to the fact it had a wide range of diverse types of artist but the outline was the same – this choice limited my creativity, however, it did allow me to understand the conventions of layout. From the magazine, I learned that the cover lines, boost and images fell into the ‘rule of thirds’ this helped me space my writ...

My understanding and creativity when making media products over the course has been developed. This is as it has impacted the way in which I use connotations and codes to create different media text effectively. In my preliminary task, I did not understand the codes and conventions as I had not done any textual analysis or layout planning. Additionally, I did not use any references. This effected my college magazine as the result wasn’t clear as conventional college magazine. This limited my creativity as I was required to create from what I could remember about magazines and therefore missed conventions such as: main cover lines, boosts and appropriate sizing for secondary images. My music magazine was more successful due to my textual analysis which helped me to create a more conventional rock music magazine. By using multiple references, I identified different conventions for example the rule of thirds – meaning that the magazine works in triadic form that allows for a concise out...

Technology helps creativity occur by creating the resources needed to do it easily. For example in our trailer we use digital cameras which makes it easier than it would have been before when only analogue cameras were around. The connection of ideas through technology / social media allows for individuals to link their ideas and then build on them together. For example our group uses whatsapp to connect ideas and other social media and the internet to take on ideas that have been made or people want to make. Our blog is also a use of technology which helps hold it on a platform in which others can see. They could also take ideas from this. Re-imaging film ideas is a way of creating new and more complex pieces that the audience will like from preexisting text and film. Away of doing this is taking scenes or ideas from them and then re-arranging the storyline to fit your idea – which makes it individualistic (which is what creativity is shown to be).An example from our work is the trai...